商务部：2025年社会消费品零售总额突破50万亿元，超大规模市场优势持续显现

\u003cdiv class=\"rich_media_content\"\u003e\u003c!--NO_AD_ERROR_2--\u003e\u003cp\u003e2025年是“十四五”规划收官之年，各级商务主管部门深入贯彻落实党中央、国务院决策部署，大力推进提振消费专项行动，深入实施\u003c!--VERTICAL_CARD_BEGIN_0--\u003e消费品以旧换新\u003c!--VERTICAL_CARD_END_0--\u003e，打造“\u003c!--VERTICAL_CARD_BEGIN_1--\u003e购在中国\u003c!--VERTICAL_CARD_END_1--\u003e”品牌，持续释放消费潜力。社会消费品零售总额50.1万亿元，增长3.7%。其中，商品零售额增长3.8%，餐饮收入增长3.2%。最终消费支出对经济增长的贡献率达52%，持续发挥经济发展主引擎作用。“十四五”时期，社会消费品零售总额先后迈上40万亿元、45万亿元、50万亿元新台阶，为推动经济持续回升向好、更好满足人民美好生活需要提供有力支撑。\u003c!--NO_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\n\u003cp\u003e一是大宗耐用商品消费增势良好。2025年，消费品以旧换新带动相关品类销售额达2.61万亿元，惠及3.66亿人次，一大批绿色智能产品走进千家万户，提高了人民生活品质。乘用车零售量达2374.4万辆，增长3.8%。其中，\u003c!--VERTICAL_CARD_BEGIN_2--\u003e新能源乘用车市场渗透率\u003c!--VERTICAL_CARD_END_2--\u003e达53.9%。限额以上单位家电零售额1.17万亿元，增长11%，连续两年突破万亿大关；通讯器材、文化办公用品、家具零售额分别增长20.9%、17.3%和14.6%。\u003c!--AI_AD_1000--\u003e\u003c!--AI_AD_2000--\u003e\u003c!--NO_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\n\u003cp\u003e二是生活日用商品消费平稳增长。2025年，限额以上单位粮油食品零售额增长9.3%，健康消费成为主流，有机食品、绿色农产品成为餐桌新宠。服装鞋帽针纺织品零售额增长3.2%，\u003c!--VERTICAL_CARD_BEGIN_3--\u003e汉服\u003c!--VERTICAL_CARD_END_3--\u003e、“\u003c!--VERTICAL_CARD_BEGIN_4--\u003e马面裙\u003c!--VERTICAL_CARD_END_4--\u003e”等新中式服装火爆出圈，功能型面料产品销售明显增长。日用品零售额增长6.3%，保持稳定增长。\u003c!--NO_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\n\u003cp\u003e三是升级类商品消费需求旺盛。2025年，限额以上单位体育娱乐用品零售额增长15.7%，冰雪、徒步、骑行等装备需求旺盛；商务大数据显示，重点平台\u003c!--SECURE_LINK_BEGIN_0--\u003e智能眼镜\u003c!--SECURE_LINK_END_0--\u003e、\u003c!--SECURE_LINK_BEGIN_1--\u003e智能手表\u003c!--SECURE_LINK_END_1--\u003e、智能手环销售额均增长超40%。化妆品零售额增长5.1%，东方美学引领美妆消费潮流。金银珠宝零售额增长12.8%，融合传统文化元素与现代设计理念的产品备受消费者青睐。\u003c!--NO_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\n\u003cp\u003e四是特色商品消费亮点纷呈。\u003c!--VERTICAL_CARD_BEGIN_5--\u003e首发经济\u003c!--VERTICAL_CARD_END_5--\u003e活力十足，智能网联汽车、智能手机等领域新品密集发布，国内外品牌首店加快落地，激发消费新动能。\u003c!--VERTICAL_CARD_BEGIN_6--\u003e国货潮品\u003c!--VERTICAL_CARD_END_6--\u003e广受欢迎，一批老字号与新消费品牌跨界联动，创新打造新产品、新场景，受到消费者追捧。“\u003c!--VERTICAL_CARD_BEGIN_7--\u003eIP+消费\u003c!--VERTICAL_CARD_END_7--\u003e”蓬勃兴起，2025年暑期档电影衍生品销售同比增长1倍以上，引领消费热潮。\u003c!--NO_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]):not(.qn-editor-copy){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 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